The new regulations on online tourism management services are difficult to gain a foothold without household registration from now on.
The National Tourism Administration recently announced that five tourism industry standards, including "third-party online trading platform operation and service requirements for travel agency products" and "travel agency service network service requirements", have been approved and will be implemented from July 1. Among them, the first new regulation is not only the regulation of online tourism management service for the first time, but also has a strong pertinence to deal with the current online tourism chaos, so it has attracted much attention.
In what ways does the new regulation regulate the operation of online travel? With regard to the "fish and dragons mix" of tourism enterprises on the Internet, it is difficult to safeguard their rights when tourists choose online travel services, and user information is leaked, is there any corresponding measures for this regulation? What impact will it have on the future development of online tourism? Investigations and interviews were conducted on these issues.
It is difficult for "unregistered" enterprises to gain a foothold.
In recent years, China's online travel market has grown rapidly, creating a number of online travel enterprises such as Ctrip, Qunar and Tuniu. At the same time, many travel agencies have gradually expanded their business online, and the official website has become an important way to attract tourists. More and more tourists are used to querying relevant information on the Internet, booking product lines, and making corresponding evaluations. "online tourism is of positive significance in promoting the construction of modern service industry in China and giving consumers more choices." Dai Bin, president of the China Tourism Academy, first affirmed the positive significance of online tourism enterprises, while pointing out that there are also some problems. "some enterprises publish some false tourism information on the Internet. Some are suspected of violating the Tourism Law and Travel Agency regulations."
